At the 2024 World Brand Moganshan Conference held in Deqing, Zhejiang, the Xinhua News Agency, China Council for Brand Development, and China Appraisal Society jointly released the “2024 China Brand Value Evaluation Information”. Among the 39 metallurgical and non-ferrous enterprises listed, Shougang Group Co., Ltd. ranked fifth among metallurgical and non-ferrous brands with a brand strength of 920 and a brand value of RMB 36.381 billion.

During the guest interaction session, Hu Xiongguang, Shougang Group Party Committee Deputy Secretary, Director, and Labor Union Chairman, presented the Year of the Loong stamp made of Shougang’s “5G steel”, a steel product produced by Shougang for 5G equipment, is only as thin as two hairs, with the thinnest reaching 0.07 mm.

Hu Xiongguang said, “This set of cultural and creative products is an effective integration and concentrated display of the Shougang Group’s technological research and development, scientific and technological innovation, and manufacturing capabilities. Shougang’s ‘5G steel’ was also used to produce cultural and creative products such as postcards for the Beijing Winter Olympics, postcards for the 20th National Congress of the Communist Party of China, and undergraduate admission letters from the Beijing University of Science and Technology. Transforming steel and iron into warm cultural and creative products across industries is an innovative practice of the Shougang Group in brand building, becoming a golden business card showcasing Shougang’s scientific and technological hard power and cultural soft power.”

In recent years, the Shougang Group has actively benchmarked itself against world-class enterprises, continuously strengthened brand building, adhered to the innovation-driven deepening of brand essence, pursued brand identity enrichment through green development, and upheld the responsibility of a state-owned enterprise to demonstrate brand commitment. As a century-old brand, Shougang has never forgotten its initial mission as a state-owned enterprise. From mountains to oceans and from fire to ice, Shougang has always been committed to fulfilling its “national responsibility” to realize transformation, constantly demonstrating its distinctive traits of being politically conscious, sentimental, and capable. It strives to create an internationally competitive independent brand.

Now in its 11th year of release, the China Brand Value Evaluation Information is an important measure to establish a brand value evaluation mechanism with Chinese characteristics, foster positive energy for Chinese brands, and promote Chinese brands to go global. Its release follows international and national standards with continuously increasing social attention, influence, and coverage. Its evaluation principles of being “scientific, fair, open, and universally recognized” have been highly recognized by all sectors of society.