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Coincidence of National Day Holiday with WTT China Smash Causes Online Phenomenon

Release Time:2024-11-27 09:31:17

During this National Day holiday, top-level sports events made the industrial heritage of Shougang Park shine brighter!

On the evening of October 6, the WTT China Smash successfully concluded in Shougang Park. Chinese athletes were so blessed as to claim all five titles. Men's and Women's Singles champions Lin Shidong and Sun Yingsha came to the High Line Aerial Walkway of Shougang Park to take promotional photos against the backdrop of Big Air Shougang and the cooling tower.

Following Chinese athletes winning two medals during the Beijing 2022 Winter Olympics for big air events, Shougang Park was once again hotly discussed on the Internet, setting off a wave of table tennis fever. The red flags and decorations inside the stadium and its surroundings in celebration of the 75th anniversary of the founding of the People's Republic of China were dazzling and stunning. As a popular event throughout the "National Day" holiday, the WTT China Smash exerted a significant effect on stimulating the vitality of the park and consumption. From September 26 to October 6, there were altogether 635,000 visitors. From October 1 to 7, there were 448,000 visitors, with an average daily passenger flow of 64,000, up by 75% from the previous year and 26.3% from the Dragon Boat Festival. Since the start of its operation, the WTT China Smash Park has received 58,000 visitors. The high-standard facilities for training and games, thoughtful services, and an enthusiastic environment have won the praise of guests and athletes alike. From October 1 to 7, there were more than 30,000 media reports about Shougang Park.

There is no need to describe the popularity of Shougang Park in words as it is shown in the latest Internet buzzword ''from winter sports to table tennis'', a box office of about RMB 60 million for the WTT China Smash Park (excluding the ticket sales), few tickets left for the Beijing Shougang Ice Hockey Arena, out-of-stock WTT badges, and the cheers, whoops, and clapping around the WTT China Smash Park with an area of nearly 40,000 m2.

On the afternoon of October 6, Chinese table tennis athlete Wang Chuqin held a meet and greet with fans at the WTT China Smash Park. A combination of factors including the "National Day" holiday, the appeal of table tennis, the top level of this event, and its status as a new landmark for urban renewal revived Shougang Park as the official partner and venue of the WTT China Smash 2024. According to the relevant statistics, in addition to ticket sales, the WTT Smash drove sales revenue in Shougang Park to more than RMB 29 million. From October 1 to 5, the hotels in Shougang Park were fully booked, and restaurants such as Shougang Canteen next to the WTT China Smash Park and Liugong Hui Mall were often full of diners. As a "phenomenal" event, the WTT China Smash breathed new life into Shougang Park.

It is never too late to visit Shougang Park. On the eve of National Day, a "blast furnace concert" was held at the 2024 Beijing Xishan Yongding River Cultural Festival, sparking cultural tourism fever in western Beijing. The Fantastic Liugong Hui Steel Town presented a cheese carnival, fantastic sports games, and off-work art festival. During the National Day holiday, the "Shijing Mountain Garden Party" allowed for a feat of light shows, performances, and beautiful views of Beijing while climbing the mountain. During the event, Liu Guoliang, Chairman of the Chinese Table Tennis Association, Chairman of the WTT Board, and First Vice President of the International Table Tennis Federation, also climbed to the top of Shijing Mountain.

It is never too late to visit Shougang Park. Against the industrial-style backdrop of blast furnaces and factory buildings, there is a lawn with an area of nearly 40,000 m2. The WTT China Smash Park fully integrates industrial heritage with sports elements. You can relax on an inflatable couch and watch the exciting games while enjoying coziness. This is the lawn where CIFTIS, beer festivals, concerts, electronic festivals, and animation festivals have been held.

From the Beijing 2022 Winter Olympics to the WTT China Smash, from the Winter Sports Center to the Infinity Arena, Shougang Park will be put into sustainable use in all four seasons.

Zhao Yanan of Shougang Sports has witnessed the transformation of Shougang Park. At Big Air Shougang during the Beijing 2022 Winter Olympics, she worked with enthusiasm as a member of the service staff despite the cold weather. When it was converted into a WCBA venue, she adjusted her role and served in the halftime show; when it was converted to a WTT venue, she took charge of matters related to the main stage of the WTT China Smash Park on a lawn with an area of 40,000 m2; and during CIFTIS, she also served as a "curator." "It is a journey full of emotions as I'm all too familiar with this area. The industrial heritage of Shougang Park is perfectly integrated with the natural landscape and highly adjustable for use. Based on the continuous transformative development of Shougang Park, I've played different roles in serving the public and tried my utmost to provide the best services to visitors in the hope of giving them a good impression of Shougang Park."

Hosting international sports events is a process of testing and honing our capabilities. Zhao Yanan has continued to sharpen her edge during important large events and shown the world the Shougang Group's achievements from transformation to considerate services. Her experience reflects the characteristics of the transformation of the Shougang Group and the contributions of employees like her.

The transformation of Shougang Park and the sustainable use of the legacy assets of the Beijing 2022 Winter Olympics allow for different exceptional experiences in different seasons. Although the WTT China Smash has come to an end, Shougang Park will continue to bring excitement and amazement to visitors. There are different exciting activities across all four seasons, and it is never too late to pay a visit!


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