On May 10th, the 2024 China Brand Day event was launched in Shanghai. Zhao Mingge, Shougang Group Chairman and Party Committee Secretary, was invited to share the Shougang brand concept in the opening video of the China Brand Development Conference: “Our brand represents the willpower of steel and the conviction of iron, and embodies the responsibility of quenching.” Hu Xiongguang, Shougang Group Deputy Party Committee Secretary, was also invited to attend the launch ceremony of the 2024 China Brand Day event. The Shougang booth made a splendid appearance at the China Brand Expo, attracting visits by relevant leaders and delegations from local provinces and cities. Over 20 central and local media outlets including “People’s Daily”, Xinhua News Agency, China Media Group, “China Intellectual Property News”, “Liberation Daily”, “Beijing Daily”, Beijing Radio & Television Station, and Hunan Satellite TV focused on the Shougang booth, highlighting the company’s efforts to develop new productive forces and strengthen its brand. The Shougang booth has welcomed a continuous flow of visitors for days, with more than ten groups and over 3,000 individuals visiting on the first public opening day of May 11th alone.

Shougang’s booth is located in the enterprise exhibition area. Entering from entrance H2-2 on the first floor of the exhibition hall, the booth stands out with Shougang’s classic “blue and white” color scheme on the left side of the passageway. Designed with a four-sided open and transparent structure, it incorporates elements inspired by Shougang’s blast furnaces and exudes a modern technological vibe. There is an eye-catching logo in a prominent position which highlights the company’s focus on developing new productive forces and promoting technological innovation as its first competitive advantage, as well as the brand slogan “Intelligent Manufacturing, Service, and Win-Win Cooperation.”

On the display boards, numerous “world’s first” achievements are particularly notable, such as the “World’s First Fully Continuous Multi-mode Casting and Rolling Production Line,” “World’s First Production Line for Electrical Steel used in New Energy Vehicles”, “World’s First Specialized Production Line for Thin-gauge High-magnetic Induction Oriented Electrical Steel”, “World’s First Enterprise to Achieve Ultra-low Emissions Across its Entire Process”, and “World’s First Efficient and Circular Utilization System Integrating Fuel, Heat, Electricity, Water and Salt”. A display on Shougang Park comprehensively shows the company’s recent development and vision in such aspects as the park overview, industrial development, Zhongguancun Specialty Industrial Park, enterprise clustering, and utilization of Winter Olympics legacy. Visitors are also drawn to high-tech products including “5G steel” postcards, “filamentous steel” cultural and creative products, non-oriented silicon steel, medium and heavy plates, zinc-aluminum-magnesium coated automotive steel sheets, and tin-coated sheets. To give visitors a more intuitive experience of Shougang’s technological achievements, the exhibition features a model of Shougang Langze’s groundbreaking industrial tail gas biosynthesis fuel ethanol and protein project, the first of its kind globally. Adhering to the new development paradigm of innovative, coordinated, green, open, and shared, Shougang showcases its brand style to the world, narrating its brand story with strength.

Ms. Lin, also from the industrial sector, commented that the Shougang booth is bright, magnificent, and technologically advanced. She noted that the content exhibited by Shougang represents innovation and development for both the country and enterprises, and inspires many ideas. She hopes for the company’s continued growth.

“Is this thread made of steel?” Mr. Wang, a visitor, asked his friend curiously as they examined Shougang’s “filamentous steel” cultural and creative product. Upon learning that a single thread of the product is twisted from eight strands of filamentous steel, he was amazed that steel wire could be as thin as one-third the diameter of a human hair, and expressed his admiration for Shougang’s technological prowess. Ms. Hu expressed her fondness for the “5G steel” postcards, stating that she is particularly interested in products that are closely related to people’s daily lives such as cans and postcards. She is proud of Shougang’s extensive applications of steel products in various fields and wishes for the company’s continued success.

Mr. Zhao, a long-time shareholder of Shougang Shares in Shanghai, was thrilled to see the various “world’s first” achievements displayed at the Shougang exhibition, including electrical steel, MCCR, and the “five-effect integration” high-efficiency circular utilization system that integrates fuel, heat, electricity, water, and salt. He excitedly said, “I’ve been following Shougang Shares for several years and keeping a close eye on its development. Since its relocation, Shougang has developed rapidly with continuously upgraded products. I’ve paid attention to its new production lines and top-notch products like electrical steel and tin-coated sheets. I’m very optimistic about Shougang’s development prospects and hope it will continue to thrive.” “I’ve been to Shougang Park!” said Ms. Qian, a tourist, as she pointed to the photos on the exhibition board. “I learned about Shougang Park during the 2022 Beijing Winter Olympics. Later, when I visited Beijing, I went to see Big Air Shougang, which was magnificent. The environment in Shougang Park is also stunning. I heard that a science fiction convention was recently held there. If I have the chance to go to Beijing again, I want to visit it.”

The model of Shougang Langze’s world’s first industrial tail gas biosynthesis fuel ethanol and protein project opened visitors’ eyes. Ms. Sun remarked, “I’m most interested in Shougang Langze’s technology of converting tail gas into protein powder. The concept of converting industrial emissions into agricultural organic materials is fantastic. This not only showcases Shougang’s advanced innovative achievements, but also embodies its contribution to environmental protection. I hope Shougang will bring more such technological innovations into people’s lives in the future, and contribute even more to the country and society.”

The 2024 China Brand Day series of events will be held from May 10th to 14th at the Shanghai World Expo Exhibition & Convention Center. Jointly organized by the National Development and Reform Commission, State-owned Assets Supervision and Administration Commission of the State Council, State Administration for Market Regulation, and China National Intellectual Property Administration, this year’s theme is “Chinese Brands, the World is Shared; Domestic Fashion Brands, Creating the Future with Quality.” It will be held both online and offline, and feature the 2024 China Brand Day opening ceremony, China Brand Development Conference, and China Brand Expo, as well as brand-specific initiatives organized by relevant departments, localities, enterprises, media, and brand service agencies. The offline exhibition of the 2024 China Brand Expo covers approximately 70,000 m2 and is divided into the preface hall, enterprise exhibition area, local exhibition area, thematic exhibition area, and Wonderful Market, comprehensively and multi-dimensionally showcasing the new achievements in China’s brand development.